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Monkey Pak Me
Project type
Brand Identity, Product Catalog & Digital Experience
Role
Art Direction, Brand Design, Photography, Packaging Visualization, Digital Design
Responsibilities
Designed and refined brand identity (logo and visual direction)
Art directed and photographed product imagery
Created packaging visuals used throughout the catalog
Designed and structured the full product catalog
Developed layout systems for complex SKU presentation
Designed supporting website experience
Extended brand across print, digital, and physical touchpoints
Deliverables
Brand identity (logo)
Product catalog (print + digital)
Product photography
Packaging mockups / visual system
Website design
Brand extensions (lanyards, stickers, etc.)
Led the development of a cohesive brand system for a cannabis packaging company, spanning identity, product visualization, and sales-driven design.
Designed and structured a comprehensive product catalog to organize a wide range of SKUs into a clear, accessible system balancing visual hierarchy with usability.
Produced all product photography and packaging mockups used throughout the catalog, ensuring consistency across every touchpoint. The brand was further extended into digital through website design and into physical applications through branded materials.
The result is a unified system that supports both brand presence and sales functionality across print and digital environments.
